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TASK
Build multiple creative advertisements with copy in mind based off of creative brief also created for assignment.
YEAR
2021
CLASS
Writing for Advertising
A series of advertisements focused on perceiving Andy's Frozen Custard as a guaranteed fun and memorable experience.
CREATIVE BRIEF
The philosophy for Andy’s success is to:
take care of their customers
ake care of their employees, by hiring great people that work well together and simply keep them happy by treating them right
take care of their product by keeping the recipe simple, and the ingredients concise
A slice of hometown Americana - A place where it’s fun to be a kid for a while
Define
Andy's Benefits :
Highlight the versatility of frozen custard toppings and combinations Andy’s provides
Mission
Truck shows up on Sundays -
Sundae Sunday Provides an incentive to visit Andy’s location with a 10% discount activation code by use of app.
Business card attached to truck Andy’s style ice cream truck music that comes on every 15 minutes.
Truck with freezer to come out when parked Freezer consist of 18 different mystery flavor selection to choose from with labels underneath to tell what flavor it is (3 color choice).
BLUE is ordinary
RED is chocolate
YELLOW is nut-free
will reduce fear of allergens and the fear to choose something they don’t like
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